Design Thinking for Innovation-知到答案、智慧树答案

第一章 单元测试

1、问题:Research shows that for people to be regularly and productively creative, they need to let ideas        , so as to give their unconscious mind a chance to keep working on the problem.
选项：
A:

 personify
B:

 evaporate
C:

 incubate
D:

 metamorphose
答案: 【解锁后可见】

2、问题:Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
选项：
A:

 Implementation
B:

 Inspiration
C:

 Investigation
D:

 Ideastorming
答案: 【解锁后可见】

3、问题:In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas:          .
选项：
A:

 Communication, Creativity, Connectivity
B:

 Curiosity, Commerce, Community
C:

 Community, Curation, Creativity
D:

 Creativity, Curiosity, Connections
答案: 【解锁后可见】

4、问题:In “the Age of the Customer” experience design matters greatly, because shoppers have        , according to Manish Madhvani.
选项：
A:

 joy and delight
B:

 more friends
C:

 endless choice
D:

 new ideas
答案: 【解锁后可见】

5、问题:Don Norman believes that the best approach to usability design is ___.
选项：
A:

 multidisciplinary
B:

 virtual
C:

 gamified
D:

 luxurious
答案: 【解锁后可见】

6、问题:A “wow” experience always ___, according to Michael Hyatt.
选项：
A:

 competes on price
B:

 has cultural relevance
C:

 makes brands world class
D:

 exceeds all expectations
答案: 【解锁后可见】

7、问题:Creativity is hard work, and that is because it is 85% innate talent.
选项：
A:对
B:错
答案: 【解锁后可见】

8、问题:People who are curious about other people develop this skill:       .
选项：
A:

 synchronicity
B:

 serendipity
C:

 emotional intelligence
D:

 empathic intuition
答案: 【解锁后可见】

第二章 单元测试

1、问题:“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?
选项：
A:

 Impulse purchases.
B:

 Social networking.
C:

 Serendipity.
D:

 Empathic design.
答案: 【解锁后可见】

2、问题:Why did Nespresso do field testing in shopping malls and hair salons?
选项：
A:

 Most high-end cafes do not serve espresso in pods.
B:

 Journey maps show most coffee is consumed in these spaces.
C:

 Goal was to design solution that appealed to women consumers.
D:

 Beauty and fashion are important parts of the coffee experience.
答案: 【解锁后可见】

3、问题:Coursera online learning and Netflix online media streaming both offer consumers          .
选项：
A:

 multimodal engagement
B:

 deep personalization
C:

 earned media
D:

 WOW experience
答案: 【解锁后可见】

4、问题:When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for         .
选项：
A:

 belonging
B:

 safety
C:

 accomplishment
D:

 novelty
答案: 【解锁后可见】

5、问题:Today, using empathy to drive innovation gives organizations a competitive advantage, because          .
选项：
A:

 it is easy to fool consumers with kindness
B:

 there is no research to prove that empathy makes good business sense
C:

 feeling sorry for customers is always a good idea
D:

 few businesses are hiring specifically for emotional intelligence skills
答案: 【解锁后可见】

6、问题:When developing a new offering, “user perspective taking” involves      .
选项：
A:

 taking users out for lunch or dinner to ask them how they are feeling
B:

 understanding consumer expectations including their unmet needs
C:

 stacking and bundling solutions to cover all possible problem bases
D:

 identifying which celebrities are most popular for the target audience
答案: 【解锁后可见】

7、问题:The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.
选项：
A:对
B:错
答案: 【解锁后可见】

8、问题:When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.
选项：
A:对
B:错
答案: 【解锁后可见】

第三章 单元测试

1、问题:We can spot likely future trends by        .
选项：
A:

 developing multiperspectivity skills
B:

 examining the research literature and scientific evidence
C:

 paying close attention to today’s most popular products and services
D:

 asking children about their pain points and purchase preferences
答案: 【解锁后可见】

2、问题:Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, the Internet of Things, or artificial intelligence.
选项：
A:对
B:错
答案: 【解锁后可见】

3、问题:To decide if what you are observing is a trend or just a fad, consider whether       .
选项：
A:

 celebrities are endorsing it
B:

 it appeals to both toddlers and seniors
C:

 it is truly novel and original
D:

 it is causing people to change their behavior
答案: 【解锁后可见】

4、问题:When curators are involved in maintaining a collection of artifacts or ideas, they will ___ it.
选项：
A:

 prune
B:

 love
C:

 sell
D:

 advertise
答案: 【解锁后可见】

5、问题:“Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?
选项：
A:

 Curation.
B:

 Communication.
C:

 Connected consumption.
D:

 Cultural relevance.
答案: 【解锁后可见】

6、问题:“Problem finding does not come easily to many people,” advises Min Basadur. Why is this?
选项：
A:

 People move through life without noticing the little things.
B:

 We quickly adapt to problems and then fail to notice them.
C:

 Most people must stay focused on work, family, and health.
D:

 There are actually very few problems in the world.
答案: 【解锁后可见】

7、问题:         is the first step in problem-finding.
选项：
A:

 Incubation
B:

 Curation
C:

 Shadowing
D:

 Questioning
答案: 【解锁后可见】

8、问题:These are some examples of wicked problems: pollution, poverty, personal wellness.
选项：
A:对
B:错
答案: 【解锁后可见】

第四章 单元测试

1、问题:Research by Gallup showed that many people are actively disengaged and work and would willingly switch jobs, and even take a pay cut, if they could find a position that allowed them to         .
选项：
A:

 be more creative
B:

 learn on the job
C:

 take Fridays off
D:

 bring their pets to the office
答案: 【解锁后可见】

2、问题:When management seeks to closely control what innovative employees do, which of the following is the likely result?
选项：
A:

 More feasible ideas are produced with true product-solution fit.
B:

 Experimental and creative thinking will be stifled and stuffed out.
C:

 Curious outsiders will seek to infiltrate and steal trade secrets.
D:

 New supports for creative innovation are developed across the organization.
答案: 【解锁后可见】

3、问题:         is another word for divergent thinking.
选项：
A:

 Curating
B:

 Interviewing
C:

 Shadowing
D:

 Brainstorming
答案: 【解锁后可见】

4、问题:When engaging in divergent thinking, it is best practice to seek unusual ideas — the more strange, and wild, the better.
选项：
A:对
B:错
答案: 【解锁后可见】

5、问题:Mind mapping helps design thinkers to        .
选项：
A:

 make data-driven decisions
B:

 solve wicked problems once and for all
C:

 realize assumptions and spot patterns
D:

 All of the above.
答案: 【解锁后可见】

6、问题:Affinity diagrams are used to         .
选项：
A:

 analyze the feasibility of a proposed solution
B:

 sort information according to category or theme
C:

 poll stakeholders to determine their motivations
D:

 observe potential future users in their natural environment
答案: 【解锁后可见】

7、问题:As the conceptual economy dawns, businesses need to hire people who      .
选项：
A:

 think logically and understand linear thinking
B:

 have artistic vision and creative aptitudes
C:

 are adaptable and tolerate ambiguity
D:

 All of the above.
答案: 【解锁后可见】

8、问题:Everyone is capable of “small C creativity” and it can be learned and enhanced with practice.
选项：
A:对
B:错
答案: 【解锁后可见】

第五章 单元测试

1、问题:Why should designers never go to a meeting without a prototype?
选项：
A:

 Most people don’t know how to prototype.
B:

 They need to maintain their creative reputation.
C:

 Prototypes are a good way to craft something you love.
D:

 A prototype encourages people to engage with your idea.
答案: 【解锁后可见】

2、问题:As Laura Busche reminds us, the word “prototype” means       .
选项：
A:

 low fidelity
B:

 first impression
C:

 creative thinking
D:

 co-created solution
答案: 【解锁后可见】

3、问题:Nine times out of ten, prototyping with paper, scissors, and glue is the way to go if you want people to support your idea.
选项：
A:对
B:错
答案: 【解锁后可见】

4、问题:What is the Wizard of Oz effect?
选项：
A:

 Fantasy fiction approach to innovation.
B:

 Simulated functionality of a prototype.
C:

 Design thinking for children.
D:

 Business storytelling with a twist.
答案: 【解锁后可见】

5、问题:As experts at the Nielsen Norman Group explain, there is a risk that a low-fidelity prototype may confuse test users because         .
选项：
A:

 they will feel embarrassed for the amateurish designer
B:

 they expected to have a product demo, not a test
C:

 they may not understand what it is, or how it works
D:

 it may appear to be a finished product, so need need for feedback
答案: 【解锁后可见】

6、问题:What is a pretotype?
选项：
A:

 Low fidelity model used in quick test experiments.
B:

 Model of future product created with 3D printer.
C:

 A facsimile of the real prototype.
D:

 Construction built by users themselves.
答案: 【解锁后可见】

7、问题:When prototyping products, generally a mockup will be of higher-fidelity than a wireframe.
选项：
A:对
B:错
答案: 【解锁后可见】

8、问题:When staging social interactions as part of prototyping services, it is integral that you hire actors or persuade friends to role-play as service staff.
选项：
A:对
B:错
答案: 【解锁后可见】

第六章 单元测试

1、问题:Best practice for user testing? Start the testing during the very first week of your project.
选项：
A:对
B:错
答案: 【解锁后可见】

2、问题:For an impromptu prototype usability test, recruiting 3-5 users is sufficient to provide actionable feedback.
选项：
A:对
B:错
答案: 【解锁后可见】

3、问题:Asking a test user, “Who might want to use this service?” is not advised because it is a leading question.
选项：
A:对
B:错
答案: 【解锁后可见】

4、问题:According to the UX experts at the Nielsen Norman Group, a product’s success depends on          .
选项：
A:

 low prices
B:

 the USP
C:

 user perceptions
D:

 proximity marketing
答案: 【解锁后可见】

5、问题:Guerrilla usability testing always uses          .
选项：
A:

 furry animals
B:

 think-aloud-protocol
C:

 double-blind method
D:

 makerspaces
答案: 【解锁后可见】

6、问题:If you recruit users for testing via social media platforms, think carefully about the ___ of each online channel.
选项：
A:

 cost of using
B:

 aesthetics
C:

 mobile privacy
D:

 different demographics
答案: 【解锁后可见】

7、问题:What is a remote usability test?
选项：
A:

 Testing that is conducted online rather than in-person.
B:

 Testing with people who are only remotely related to you.
C:

 Testing conducted at a location other than your home or office.
D:

 Testing of a far-fetched idea with a very low (remote) chance of success.
答案: 【解锁后可见】

8、问题:As Tim Brown of IDEO explains, to a design thinker user behaviors are never right or wrong, but they are always         .
选项：
A:

 personal
B:

 meaningful
C:

 surprising
D:

 delightful
答案: 【解锁后可见】

第七章 单元测试

1、问题:Design sprints are best suited to this economic sector:          .
选项：
A:

 education, specifically in college and universities
B:

 Actually they can, and are used in any sector.
C:

 entertainment industry including filmmaking
D:

 engineering product and system design
答案: 【解锁后可见】

2、问题:The concept of the Design Sprint was popularized by ___, with the tagline “5 days from problem to solution!”
选项：
A:

 Uber
B:

 Apple
C:

 Google
D:

 Amazon.com
答案: 【解锁后可见】

3、问题:If you are running out of time on a design sprint, which step is the best one to skip?
选项：
A:

 User testing.
B:

 Prototyping.
C:

 Mapping UX.
D:

 None of the above.
答案: 【解锁后可见】

4、问题:What is the benefit of a timeboxed approach to innovation, such as a design sprint?
选项：
A:

 Employees appreciate firm schedules.
B:

 Get to know teammates intimately.
C:

 Produces half-baked ideas.
D:

 No time to be a perfectionist.
答案: 【解锁后可见】

5、问题:Research visualizations such as personas, journey maps, and mockups can do double duty as prototypes to communicate your idea to stakeholders.
选项：
A:对
B:错
答案: 【解锁后可见】